On the debut release of Fluff Records, Fraise Records co-founder Wilba takes opening duties with “Rinse, Repeat” — a raw and groove-heavy cut that immediately establishes the label’s club-focused identity. Appearing alongside contributions from Brennan, Lukey, and Joolmad, the track captures the energy of the UK underground through a stripped-back yet highly effective approach.
Built around percussive subs and a tech-driven bassline, “Rinse, Repeat” steadily unfolds through deep chord work, reduced rhythmic pressure, and carefully placed spoken vocal snippets. Rather than relying on oversized drops or unnecessary excess, Wilba lets the groove do the heavy lifting, creating a hypnotic tension with some intertwined deep chords that hit emotionally hard.
The rawness to the track that feels deeply connected to intimate warehouse spaces and sweat-filled late-night sessions. The combination of driving low-end movement and atmospheric detail gives the production deepness and character — exactly the kind of track that locks a dancefloor into motion.
A strong opening statement for both Wilba and Fluff Records alike.
Words by Holger Breuer
Torture the Artist 