London’s M.A.D. Records proudly welcomes North 90, the dynamic artist duo hailing from Liverpool, to its illustrious family. With a guiding philosophy of creating music they love to play, North 90 presents “Euro Trash EP,” an inspired reclamation of a term once burdened with derision. This four-track EP reinvigorates the soulful yet kitsch (the German word for trash) charm of 90s and 00s Eurodance, infusing it with modern sensibilities. From the eponymous lead track “Euro Trash” to the dreamlike “We Can Only Imagine” and “Isabell,” this release exemplifies the duo’s knack for transforming the past into something brilliantly contemporary.
Opening the EP is “Euro Trash,” a track that boldly embraces and transforms its titular inspiration. This song is a jubilant celebration of Euro-House, merging soulful melodies with a playful, almost cheeky, energy. The breaksy rhythm and infectious hooks transport listeners back to a time when Eurodance reigned supreme, yet with a fresh, modern twist that makes it irresistibly danceable. “Euro Trash” sets the tone for the EP, establishing North 90’s commitment to reviving and redefining a genre that deserves its place in the spotlight.
Following the exuberance of the opener, “We Can Only Imagine” offers a more introspective journey. This track delves into low-slung dreamscapes, characterized by ethereal synths and a laid-back groove. It evokes a sonic landscape where Europe is viewed with admiration, highlighting its stylistic and cultural contributions. The subtlety and nuance of this track demonstrate North 90’s ability to craft evocative and emotionally resonant music. “We Can Only Imagine” stands as a testament to the duo’s sophisticated approach to production, blending nostalgia with forward-thinking sound design.
The B-side starts with “Tap Track,” a track that perfectly encapsulates the nostalgic yet innovative spirit of the entire release. This song blends soulful House elements with a distinctly Euro-House flavor, creating a sound that is both timeless and contemporary. The infectious groove and uplifting melodies serve as a fitting piece to the EP, leaving listeners with a sense of joy and appreciation for the genre’s potential. “Tap Track” is a masterful blend of past and present, showcasing North 90’s skill in reimagining and revitalizing Eurodance for modern audiences.
Closing the EP is “Isabell,” another foray into dreamy, evocative soundscapes. Similar to “We Can Only Imagine,” this track envelops the listener in a warm, melodic embrace. The delicate interplay of synths and rhythms creates an atmosphere of wistful longing and romanticism. “Isabell” recalls a time when European music was celebrated for its elegance and flair, encapsulating the essence of what makes Eurodance both kitschy and captivating. North 90’s meticulous attention to detail ensures that each element of the track contributes to its overall charm and allure.
“Euro Trash EP” by North 90 is a masterful reinvention of a genre often overlooked and misunderstood. Through their sophisticated and nuanced production, the Liverpool duo breathes new life into Euro-House, demonstrating its enduring appeal and immense creative possibilities. Each track on the EP offers a unique perspective, from the exuberant celebration of “Euro Trash” to the dreamy reflections of “We Can Only Imagine” and “Isabell,” culminating in the nostalgic yet innovative “Back To Us.” North 90’s “Euro Trash EP” is a testament to their ability to blend the old with the new, creating music that is both a homage to the past and a beacon for the future.
Words by Holger Breuer
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